Privacy Policy

Last Updated: February 2026

1. Introduction

Luxx Life (Pty) Ltd (“LUXX Life”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information in accordance with:

• The Protection of Personal Information Act, 4 of 2013 (“POPIA”)
• The Consumer Protection Act, 68 of 2008 (“CPA”)
• Applicable South African promotional competition regulations

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you:

• Visit www.luxxlife.co.za (the “Website”)
• Create an account
• Purchase competition entries
• Participate in our skill-based competitions
• Interact with our services
• Contact us

By using our Website and services, you agree to the practices described in this Privacy Policy.

2. Responsible Party

The responsible party for your personal information is:

Luxx Life (Pty) Ltd
Johannesburg, Sandton, 2196
Email: hello@luxxlife.co.za

We determine the purpose and means of processing your personal information.

3. Nature of Our Competitions

Luxx Life conducts skill-based promotional competitions in accordance with applicable South African law.

Participation requires compliance with our published Competition Terms and Conditions, including:

• Being 18 years or older
• Being a resident of South Africa
• Successfully completing any required skill-based questions
• Identity and eligibility verification where required

Personal information is processed to administer and regulate these competitions lawfully and transparently.

4. Personal Information We Collect

We may collect and process the following categories of personal information:

4.1 Information You Provide Directly

• Full name
• South African ID number or date of birth (for age and identity verification)
• Email address
• Mobile number
• Residential address
• Billing details
• Competition answers and entries
• Communications with customer support

4.2 Payment Information

Payment card information is processed securely by third-party payment processors.
We do not store full card numbers. We retain limited transaction confirmation details for record-keeping and compliance.

4.3 Technical Information

• IP address
• Device and browser information
• Operating system
• Website usage data
• Cookies and tracking data

4.4 Competition and Account Data

• Entries purchased
• Competition participation history
• Skill-question responses
• Winner verification records
• Prize fulfilment documentation

5. How We Use Your Personal Information

We process personal information for the following lawful purposes:

5.1 To Provide Our Services

• Registering and managing your account
• Processing competition entries and payments
• Administering competitions
• Selecting winners
• Delivering prizes

5.2 Competition Compliance and Verification

We process identity, age, and residency information to verify eligibility in accordance with:

• Our Competition Terms and Conditions
• The Consumer Protection Act
• Applicable promotional competition regulations

We may request identity documentation prior to prize fulfilment.

5.3 Fraud Detection and Prevention

We may process personal information for:

• Fraud detection
• Identity verification
• Duplicate account detection
• Risk scoring
• Preventing abuse of competitions
• Investigating suspicious activity

We reserve the right to disqualify participants in accordance with our Terms and Conditions.

5.4 Communication

We may contact you to:

• Confirm entries
• Provide account updates
• Notify winners
• Respond to enquiries
• Send marketing communications (where consented or legally permitted)

5.5 Legal and Regulatory Compliance

We may process and retain personal information to:

• Comply with South African law
• Maintain competition records
• Respond to lawful requests from authorities
• Protect our legal rights

6. Lawful Basis for Processing (POPIA)

We process personal information under one or more of the following lawful grounds:

• Your consent
• Performance of a contract (competition entry and account services)
• Compliance with legal obligations
• Legitimate business interests (including fraud prevention and service improvement)

You may withdraw consent at any time where processing is based on consent.

7. Direct Marketing

We may send you marketing communications regarding competitions and promotions if:

• You have opted in; or
• You are an existing customer and have not opted out.

You may unsubscribe at any time via:

• The unsubscribe link in emails; or
• Emailing hello@luxxlife.co.za

We do not sell personal information to third parties for marketing purposes.

8. Sharing of Personal Information

We do not sell or rent your personal information.

We may share information with:

8.1 Service Providers (Operators)

Third parties who assist with:

• Payment processing
• Website hosting
• IT and cloud services
• SMS/email distribution
• Fraud monitoring
• Prize fulfilment

All operators are contractually required to safeguard personal information in accordance with POPIA.

8.2 Legal and Regulatory Authorities

Where required by law, court order, or regulatory authority.

8.3 Business Transfers

In the event of a merger, acquisition, or sale of assets.

9. Cross-Border Transfers

Some service providers may store or process data outside South Africa.

Where personal information is transferred internationally, we ensure:

• The recipient is subject to similar data protection laws; or
• Appropriate contractual safeguards are in place; or
• You have consented to the transfer.

10. Retention of Personal Information

We retain personal information only for as long as necessary to:

• Fulfil the purpose for which it was collected
• Comply with legal and regulatory obligations
• Maintain competition records
• Prevent fraud
• Resolve disputes

Competition transaction and winner verification records may be retained for regulatory and audit purposes as required under the CPA and other applicable legislation.

When no longer required, information will be securely deleted or de-identified.

11. Security Safeguards

We implement appropriate technical and organisational measures, including:

• Secure hosting environments
• Encrypted transactions (SSL)
• Access control restrictions
• Confidentiality agreements
• Ongoing monitoring

While we take reasonable steps to protect information, no system is completely secure.

12. Mandatory and Voluntary Information

Certain information (such as ID verification, age confirmation, and payment details) is mandatory to:

• Enter competitions
• Process payments
• Award prizes

Failure to provide required information may result in:

• Inability to complete entry
• Disqualification
• Inability to award a prize

13. Automated Decision-Making

Luxx Life competitions are conducted as skill-based promotional competitions.

Winner determination follows the published rules and is not based solely on automated decision-making without oversight.

14. Winner Announcements and Publicity

In accordance with our Competition Terms and Conditions and applicable law:

Winners may be required to:

• Have their first name and town published on our Website or social media;
• Participate in reasonable promotional activity;
• Allow us to use photographs, videos, or testimonials for marketing purposes.

Where required by law, consent will be obtained before using identifiable images for promotional purposes.

15. Cookies and Tracking Technologies

We use cookies to:

• Improve Website functionality
• Analyse traffic
• Enhance user experience

You may manage cookies through your browser settings. Disabling cookies may limit functionality.

16. Children’s Privacy

Our services are strictly limited to individuals aged 18 or older.

We do not knowingly collect personal information from persons under 18. If such information is identified, it will be deleted.

17. Data Breach Notification

If a data breach occurs that poses a real risk of harm, we will:

• Notify the Information Regulator; and
• Notify affected individuals as required by POPIA.

18. Your Rights Under POPIA

You have the right to:

• Request access to your personal information
• Request correction
• Request deletion (where legally permissible)
• Object to processing
• Withdraw consent
• Lodge a complaint with the Information Regulator

Requests may be sent to:
hello@luxxlife.co.za

Proof of identity may be required.

19. Complaints

If you believe we have processed your personal information unlawfully, you may contact:

The Information Regulator (South Africa)
Website: https://www.justice.gov.za/inforeg/
Email: complaints.IR@justice.gov.za

Complaints relating specifically to promotional competitions may also be directed to the relevant regulatory authority where applicable.

We encourage you to contact us first so we can resolve your concern.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be published on our Website with a revised “Last Updated” date.

Continued use of our Website constitutes acceptance of the updated policy.